Lucky Brand has been known for making vintage-inspired, great fitting denim for expressive, independent types ever since they made their first jeans in Los Angeles in 1990. Everything that bears the Lucky Brand label has the essence of Southern California sewn right in. The brand is inspired by amazing nature, like the orange groves and mountains of Ojai and the beach towns that dot the Pacific Coast Highway. In addition to giving their jeans their distinctive look and vibe, Southern California also inspires the Lucky Brand Swimwear collection as well. Bright tie dyes, Peruvian detailing and vintage gypsy prints all have that bohemian, Lucky Brand style. Whether you're actually hanging ten in Malibu or just want to look that way, check out the latest looks and give yourself that easy Southern California look.